The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Friday, October 30, 2009

Tomatillos on PEI? Yes You CAN

(This post also appears on the Dunn Creek Farm Blog. We use this blog and our podcast series to promote our farm business and interact with our customers.)

CLICK - HEAR TODAYS PODCAST!

Please enjoy this recipe for authentic Mexican Salsa Verde!

Jane Dunphy prompted this post because she grew tomatillos in her PEI garden this year and has been searching for information about how to use them. Turns out you can freeze them or can them and of course, they make wonderful salsa verde, one of the most popular condiments in Mexico. But all of the ingredients can be grown and used in PEI!

You can simmer your salsa verde with pork to make chile verde or you can bake chicken, shred the meat, cover it with salsa verde and serve with beans and rice. Salsa verde It's spicy but not too hot and the tangy fresh flavor is a delicious change of pace.

Please enjoy!





Ingredients
  • 3 pounds tomatillos, husked, rinsed
  • 2 large jalapeƱo chiles, stems removed
  • 5 small garlic cloves, peeled
  • 1 1/2 teaspoons ground cumin
  • 1 1/2 bunches fresh cilantro, thick bottom stems trimmed
  • 1 1/2 tablespoons vegetable oil
  • 1 1/2 teaspoons salt
Preparation

Mix first 2 ingredients in large saucepan. Cover with water. Bring to boil. Reduce heat; simmer until soft, about 15 minutes. Remove from heat; let stand 15 minutes. Drain.

Coarsely chop tomatillo mixture, garlic, and cumin in processor using on/off turns. Add next ingredients; blend until herbs are chopped and salsa is chunky.

Heat oil in heavy large saucepan over medium heat. Add salsa and simmer until slightly thickened and reduced to 4 cups, about 10 minutes. Stir in salt.

NOTES: This is a recipe from the web that most closely resembles Monica's description and technique with measures to help you.

You can add other herbs (mint, etc) and lime juice is a common addition too.

Tuesday, October 27, 2009

Entertainment Based Marketing

New Elements, New Strategies in New Media

Prod Room produces a radio campaign based on a podcast.


video

John created the "True Car Stories" concept for Ayers Automotive Repairs several years ago. But sounding "true" with voice actors reading testimonials in a studio was challenging.

A summer road trip and a podcast series changed that. The Production Room hit the road and captured true car stories as they happened. And John demonstrated how easy it is to add reality to a marketing campaign that isn't tied to a studio location or the printed word.

Here are 3 of the radio spots currently running in Santa Barbara:

Ayers Road Trip Radio 01
Ayers Road Trip Radio 02
Ayers Road Trip Radio 03

Contact John Quimby:
record@prodroom.com