The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Friday, May 4, 2007

Creative Birthing or Delivering in Public

I just gave birth to a new website.

It was a long and difficult process. The labor pains were intense.

Of course being the father, I actually had nothing to with the most difficult or dangerous part of the experience. But there were many professionals involved,
making sure everything went smoothly.

I'm now convinced that you should never try to do anything like this by yourself at home. For the same reason that you shouldn't try to take out your own appendix with a pocket knife on a Saturday afternoon. Even if you could do it, the results might not be...ummm...professional.

Remember whenever a baby was born in all of those old TV shows? The new father wasn't anywhere near the birth. He just handed out cigars in the waiting room and acted as if he'd inhaled several cubic yards of nitrous oxide. Of course things aren't like that today. Fathers are very much involved in the process and are often found in the birthing room.

Our new "baby" arrived in a very public birthing room called the Pasadena Convention Center during an event called, "The California Small Business Success Conference". Not exactly a calming, ambient environment. But that's where we were when the site went live.

Fortunately our new arrival was judged to be attractive and the attendees all made appropriate and appreciative cooing noises about our user interface and multi-channel media services. And they were amazed that it could already talk!

I sighed, smiled, and passed out marketing branded water bottles.

Anyway, as long as you're here, have a peek at the baby:

I've really got to go and get some sleep!

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