Been a while since I posted here on the studio blog but that doesn't mean I haven't been busy!
Watch the new KJEE radio commercial I wrote with Ray Pierce at Red Rocket Productions.
I've also been blogging and podcasting at my other blog:
http://www.dunncreekfarm.blogspot.com
And I've been working on several accounts as a voice talent:
Lou Fusz Chevrolet in St. Louis, Mo.
Chumash Casino - Cirque Dreams Illumination
Community West Bank - "Impressions" Radio
Ayers Automotive Repais - TV / Radio
And ISDN session engineering:
CBC Radio 1 "Tapestry"
Applebees Restaurants - John Corbett
KQED / NPR
Contact me for help with your voice overs and media production:
record@prodroom.com
Thanks!
Showing posts with label John Quimby. Show all posts
Showing posts with label John Quimby. Show all posts
Wednesday, March 10, 2010
Saturday, November 14, 2009
The Media Tipping Point - Content VS Distribution
Firesign Theater once put out an album...you know, an album...those funny flat plastic discs that are bigger than CD's. Um, you DO remember CD's right?
Anyway, the album was called "Everything You Know is Wrong".
I mention it because that is precisely where we are in the media world. Everything you've always known about multimedia marketing and advertising is wrong.
Think I'm kidding?
Check out today's story from the AP:
Broadcast pioneer NBC prepares for cable takeover
The headline means that NBC - the company that invented the broadcast network - is about to be taken over by Comcast Cable.
For our purposes, the point of the story is this:
"...By owning more content, Comcast further hedges its bets as mainly a distributor of shows in case viewers ditch their cable TV subscriptions and migrate to the Internet, mobile devices or a platform that has yet to emerge. The company could charge for the shows or sell ads wherever the viewers are."
This should tell you something about the value of content versus the declining value of distribution. And that's why everything you know is wrong.
The Tipping Point
We can read about the actions of media titans, but frankly they aren't leading the trend, they're struggling to keep up. In a media world that is broadcast globally and originated individually it isn't a matter of what happens next in the boardroom, it's what happens next in the bedroom. Just ask Carrie Prejean about the value of personal content distributed globally. And note how, in the context of your awareness, Carrie Prejean's story is equal to major breaking news.
What It Means To You
For 80 years people have made media buys on the basis that distribution to a mass audience is what you pay for in a broadcast schedule. On the local level, if you buy an ad schedule your commercial message production is free! But that's all changing.
In a market where global distribution is free, attracting an audience is a matter of search engine traffic and content has more value than distribution.
This underlines what my clients are learning now. They are finding that they must plan a new annual budget for marketing in a landscape that is changing every day. My advice to you is to get ahead of the curve by doing more to create your own media content. You must become a contributor to your own media. You must tell your own story. There are no longer any limits to distribution and the cost of producing content has dropped for 10 years in a row.
The NBC story marks the end of an era. But don't get hung up on that. The NBC story marks the beginning of a new era and that's what should matter to you.
Anyway, the album was called "Everything You Know is Wrong".
I mention it because that is precisely where we are in the media world. Everything you've always known about multimedia marketing and advertising is wrong.
Think I'm kidding?
Check out today's story from the AP:
Broadcast pioneer NBC prepares for cable takeover
The headline means that NBC - the company that invented the broadcast network - is about to be taken over by Comcast Cable.
For our purposes, the point of the story is this:
"...By owning more content, Comcast further hedges its bets as mainly a distributor of shows in case viewers ditch their cable TV subscriptions and migrate to the Internet, mobile devices or a platform that has yet to emerge. The company could charge for the shows or sell ads wherever the viewers are."
This should tell you something about the value of content versus the declining value of distribution. And that's why everything you know is wrong.
The Tipping Point
We can read about the actions of media titans, but frankly they aren't leading the trend, they're struggling to keep up. In a media world that is broadcast globally and originated individually it isn't a matter of what happens next in the boardroom, it's what happens next in the bedroom. Just ask Carrie Prejean about the value of personal content distributed globally. And note how, in the context of your awareness, Carrie Prejean's story is equal to major breaking news.
What It Means To You
For 80 years people have made media buys on the basis that distribution to a mass audience is what you pay for in a broadcast schedule. On the local level, if you buy an ad schedule your commercial message production is free! But that's all changing.
In a market where global distribution is free, attracting an audience is a matter of search engine traffic and content has more value than distribution.
This underlines what my clients are learning now. They are finding that they must plan a new annual budget for marketing in a landscape that is changing every day. My advice to you is to get ahead of the curve by doing more to create your own media content. You must become a contributor to your own media. You must tell your own story. There are no longer any limits to distribution and the cost of producing content has dropped for 10 years in a row.
The NBC story marks the end of an era. But don't get hung up on that. The NBC story marks the beginning of a new era and that's what should matter to you.
Friday, September 25, 2009
A Time for Sponsored Podcasts
A few years ago I had the idea that a radio series could be produced and commercially sponsored by local clients who need to establish a local brand. I started with my own interest in local history which led me to Barbara Tompkins, widow of one of Santa Barbara's most popular historians and the creator of a long running radio series. It was Mrs. Tompkins herself who reviewed the first scripts and gave her input direction on the project. The demo programs were also reviewed by the Santa Barbara Trust for Historic Preservation.
I have adapted material originally presented by Walker Tompkins and others into an entertaining and condensed format that can be easily produced and distributed. The result is "A Time In Santa Barbara", a two minute long audio program that includes a :30 sponsor break.
Though originally conceived as a radio program to fill dead network breaks with local, sponsored content, this feature is also suitable as web content. And while the program was created to strengthen a local institution (in this case a bank) It could be easily structured to promote interests such as a hotel, a conference center, a winery or even the County of Santa Barbara itself. Because every effort is made to present information that is factual and historically accurate, these stories can also be used to illustrate California History in local schools.
I invite you to listen to the demo tracks linked below and enjoy these true stories about Santa Barbara County. If you are interested in knowing more about A Time in Santa Barbara, please contact me at The Production Room (805) 563-0346 or email: 2prodroom@gmail.com
Click the links below to hear, "A Time In Santa Barbara" DEMO TRACKS
1) Tecolote Tunnel
2) Pearl Chase
3) El Capitan
I have adapted material originally presented by Walker Tompkins and others into an entertaining and condensed format that can be easily produced and distributed. The result is "A Time In Santa Barbara", a two minute long audio program that includes a :30 sponsor break.
Though originally conceived as a radio program to fill dead network breaks with local, sponsored content, this feature is also suitable as web content. And while the program was created to strengthen a local institution (in this case a bank) It could be easily structured to promote interests such as a hotel, a conference center, a winery or even the County of Santa Barbara itself. Because every effort is made to present information that is factual and historically accurate, these stories can also be used to illustrate California History in local schools.
I invite you to listen to the demo tracks linked below and enjoy these true stories about Santa Barbara County. If you are interested in knowing more about A Time in Santa Barbara, please contact me at The Production Room (805) 563-0346 or email: 2prodroom@gmail.com
Click the links below to hear, "A Time In Santa Barbara" DEMO TRACKS
1) Tecolote Tunnel
2) Pearl Chase
3) El Capitan
Thursday, September 25, 2008
New Narration for Channel Islands National Park
I'm very proud of the work I've done on environmental documentary productions over the years. I've been associated with Jean Michel Cousteau and Ocean Futures, The Save our Seas Foundation, the Nature Conservancy and now, thanks to Michael Hanrahan at the Ocean Channel, I also have the privilege of being selected to voice media for Channel Islands National Park.
As someone who has for years been captivated by the National Park System and it's mission to make our nation's natural and cultural resources available to everyone, It's my honor to be part of the media presented to visitors of one of our newer parks. Also, as a proud native of Santa Barbara County, I'm pleased that a local talent has been asked to tell the story of this national park.
For an online example of the work I've done with the Ocean Channel, please watch,
"Santa Cruz Island - Restoring the Balance".
As someone who has for years been captivated by the National Park System and it's mission to make our nation's natural and cultural resources available to everyone, It's my honor to be part of the media presented to visitors of one of our newer parks. Also, as a proud native of Santa Barbara County, I'm pleased that a local talent has been asked to tell the story of this national park.
For an online example of the work I've done with the Ocean Channel, please watch,
"Santa Cruz Island - Restoring the Balance".
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