A Little Horse Sense For Media Producers

In the modern world, we are used to dealing with machines and the fickle whims of technology. We approach most things as though they ought to work to satisfy us and be completely reliable and predictable. Gone are the days when a city boy like me depended on animals to get things done. But the lessons I'm learning from my two buckskin geldings, Dakota and Casey, have the same steep learning curve as an Iphone might have for you. They also carry some interesting information about creating good working relationships with the human beings in our lives.

I'm hoping that a few of the lessons that have tried my patience and have on occasion caused me pain are worth sharing. A little horse sense can serve a man pretty well in the modern world as he tries to work well with others.

1) Unreasonable fears can cause real problems. My horse Casey took a shock to the nose from an electric fence. Now he's afraid to go through gates. How many of us find ourselves dealing with the unreasonable fears of others?

2) You've got to have more time than the horse. To move past Casey's fear of gates, I've spent days just standing or working with him, to ease him past this "fear barrier" so he can see that there is no danger. How many times do clients react to creative ideas with this kind of unreasonable fear?

3) Leadership requires earning the trust and confidence of others. Dakota spooks pretty easily. I've spent a lot of time with him earning his trust with calm handling and steady riding. At times I have to push him past obstacles that scare him so that we can move forward together. How many times as creative talent, do we get frustrated when a client backs away from our direction? Sometimes you've got to take time to learn what bothers a client and stay constant with some gentle pushes to work through it. These challenges also force me to stop and reconsider what I'm doing. Can I take responsibility and find an innovative answer to the problem?

4) Losing control. When I get irritated with a horse, I often lose the initiative and trust I've worked hard to create. I've had to remind myself to be a calm, firm leader to get us where we need to go. As soon as I lose patience, I lose control.
My modern, by-the-clock mindset is often the trouble here. Horses don't wear watches. So again, takng the time to understand the problem and see the solution is more productive than simply getting mad. How many times have we let some bit of creative frustration hurt our progress with a good client?

5) Reward. We usually look to results alone as our measure of success. This is clearly important in business. But we work as a team with people who call on us to serve them. It's important to recognize and congratulate our creative partners for their work on a job well done. Sometimes we have to give a little to get more done.

Fresh carrots or apples seem to work for the horses.

A sincere, "Thank You, you did a great job on this." might work better for us and our working partners.

You might have some horse sense of your own to add to my list of suggestions for dealing with people in the creative process. I hope you'll share what you've learned.

Creative Birthing or Delivering in Public

I just gave birth to a new website.

It was a long and difficult process. The labor pains were intense.

Of course being the father, I actually had nothing to with the most difficult or dangerous part of the experience. But there were many professionals involved,
making sure everything went smoothly.

I'm now convinced that you should never try to do anything like this by yourself at home. For the same reason that you shouldn't try to take out your own appendix with a pocket knife on a Saturday afternoon. Even if you could do it, the results might not be...ummm...professional.

Remember whenever a baby was born in all of those old TV shows? The new father wasn't anywhere near the birth. He just handed out cigars in the waiting room and acted as if he'd inhaled several cubic yards of nitrous oxide. Of course things aren't like that today. Fathers are very much involved in the process and are often found in the birthing room.

Our new "baby" arrived in a very public birthing room called the Pasadena Convention Center during an event called, "The California Small Business Success Conference". Not exactly a calming, ambient environment. But that's where we were when the site went live.

Fortunately our new arrival was judged to be attractive and the attendees all made appropriate and appreciative cooing noises about our user interface and multi-channel media services. And they were amazed that it could already talk!

I sighed, smiled, and passed out marketing branded water bottles.

Anyway, as long as you're here, have a peek at the baby:

http://prodroom.com

I've really got to go and get some sleep!