We're working with clients who are already looking ahead to 2010.
This week:
- We produce video messages that are inexpensive, easy to create and simple to use.
- We assess your needs and propose solutions.
- We assist your web marketing and web design professionals to include video.
Your Web Video can be built in to your website. It can be linked to a blog. It can be embedded in an e-newsletter. It can be uploaded to your YouTube account. It can be delivered to TV for broadcast. It can be linked to your Facebook page. It works across all media and once it's produced, it can be distributed for free.
The Production Room is based in Southern California. Contact us for local audio and video capture for podcasts and web media.
Showing posts with label web publishing and marketing. Show all posts
Showing posts with label web publishing and marketing. Show all posts
Monday, November 16, 2009
Wednesday, November 14, 2007
Business Podcasting
Ok so here we are....
And this is podcast number 134.
I'm John and with me is, ummmm, who are you again? (laughs)
(laughs) I'm Steve.
Right. Steve. Are you sure? You look like you had a rough night.
Yeah, we tore it up kinda late last night. (pause) (laughs) Yeah.
.....
The previous is an example of why most podcasts are pointless and boring, i.e. a colossal waste of time. And it's why most businesses are keeping the idea of podcasting at arms length.
If you own or manage a business, the idea of doing a podcast has come up. Everyone loves the idea. And then nothing really happens.
Why?
Because nobody who works for you actually knows how to make a business podcast...
or why you should make one or how it integrates with your marketing plan or how long it should be or how much production budget it requires...
Oh yeah...you need a budget for this.
I realize that Skippy down in EYE-TEE says he can plug a mic into his laptop and make a podcast for free (see above). I guarantee you WILL get your money's worth.
Skippy isn't up to speed with all of your business decisions: marketing or branding strategies, investor relations, sponsor commitments, employee training and, etc.
Do you really want to put Skippy in charge of your business?
Podcasting IS an important means for publishing valuable content that communicates on web channels you own and control. It DOES take time and money to setup and run but the payoff potential is huge.
The value of your company - in terms of branding, positioning and top of mind (and search engine) awareness - is now riding on how well you produce regularly published web based content.
And this is podcast number 134.
I'm John and with me is, ummmm, who are you again? (laughs)
(laughs) I'm Steve.
Right. Steve. Are you sure? You look like you had a rough night.
Yeah, we tore it up kinda late last night. (pause) (laughs) Yeah.
.....
The previous is an example of why most podcasts are pointless and boring, i.e. a colossal waste of time. And it's why most businesses are keeping the idea of podcasting at arms length.
If you own or manage a business, the idea of doing a podcast has come up. Everyone loves the idea. And then nothing really happens.
Why?
Because nobody who works for you actually knows how to make a business podcast...
or why you should make one or how it integrates with your marketing plan or how long it should be or how much production budget it requires...
Oh yeah...you need a budget for this.
I realize that Skippy down in EYE-TEE says he can plug a mic into his laptop and make a podcast for free (see above). I guarantee you WILL get your money's worth.
Skippy isn't up to speed with all of your business decisions: marketing or branding strategies, investor relations, sponsor commitments, employee training and, etc.
Do you really want to put Skippy in charge of your business?
Podcasting IS an important means for publishing valuable content that communicates on web channels you own and control. It DOES take time and money to setup and run but the payoff potential is huge.
The value of your company - in terms of branding, positioning and top of mind (and search engine) awareness - is now riding on how well you produce regularly published web based content.
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