Look at this and then get back to me.
When I hit this site, one of Apple's very clever PC / Mac spots launched. It was "PC" in a hospital gown explaining the complexities of upgrading to Windows Vista.
Apple demonstrated that it can capture Wired's entire audience with a very clever piece of (scalable) production.
Now, can you name the title of the Wired article?
The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!