The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Friday, February 16, 2007

Santa Barbara News Press: Stickiest Topic in Town

Talk to anybody in Santa Barbara for more than five minutes these days and you're likely to hear an opinion about the ongoing drama at our venerable old newspaper, The Santa Barbara News Press. I have to say the current story line knocks the stuffing out of anything the writers of the old "Santa Barbara" soap opera ever created.

For the back story visit:

For current news, opinion and discussion visit:

And these are just the most active sites. There are many more.

Maybe you can see where I'm going with this. The blogosphere is on this story like grape jelly on a two year old. If you review just one or two of the sites above, you'll be linked to video, audio, pdf files of letters and related documents, photos, solid news content and a blazing public debate.

Ironically, the struggle at a traditional printed news institution is launching an entirely new and increasingly popular news medium. This fact is actually more important than the story that started the whole thing. Because no matter what happens to the newspaper, local on-line news is being pioneered in Santa Barbara and it's here to stay.

Doc Searls ( )

hosted a seminar called "Newspaper 2.0" at UCSB last weekend. The seminar featured the discussion of exactly what an on-line local news source could be.

Taymar Pixley was there and filed a review of her experience:

There. Now you are linked to all the news that's fit to print...and then some!

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