The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Tuesday, October 27, 2009

Entertainment Based Marketing

New Elements, New Strategies in New Media

Prod Room produces a radio campaign based on a podcast.




John created the "True Car Stories" concept for Ayers Automotive Repairs several years ago. But sounding "true" with voice actors reading testimonials in a studio was challenging.

A summer road trip and a podcast series changed that. The Production Room hit the road and captured true car stories as they happened. And John demonstrated how easy it is to add reality to a marketing campaign that isn't tied to a studio location or the printed word.

Here are 3 of the radio spots currently running in Santa Barbara:

Ayers Road Trip Radio 01
Ayers Road Trip Radio 02
Ayers Road Trip Radio 03

Contact John Quimby:
record@prodroom.com
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