The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then.
Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers.
Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!
Tuesday, February 21, 2012
UPDATE: Having Cake. Eating it Too.
The prim young woman is holding a birthday cake behind her parent's home in Washington, D.C. She has no idea that more than 70 years later she will blow out candles on her 90th birthday and watch the sun set on the Pacific ocean. That's my mom. I spent the past week with her. She is tiny and frail and she is fearless. She is a spiritual warrior and an inspiration.
When The Production Room moved from Santa Barbara to Prince Edward Island, Canada in June of 2010, I decided to stop updating this blog. But I continued serving clients and providing voice-overs and production services from The Production Room studio here in Murray Harbour North.
Now it's time to share some news and updates as we move ahead into 2012. I continue to serve clients in Southern California and I am excited to anticipate the addition of new clients in Canada.
Here are some of the highlights from the past year at The Production Room
Online Media:
Flight Sciences International, Pratt & Whitney - Eco-Flight Solutions
Thanks to Montgomery Miller at Flight Sciences who invited me to audition for an online video project in 2011. Eco Flight solutions is reducing the carbon footprint of major air carriers around the world by saving fuel and money. Flight Sciences programs have reduced carbon emissions by 91 million metric tons since 1992. Narrating this project was a great fit for me and is a leading marketing tool for Pratt&Whitney.
Other highlighted projects from the past year include:
Narration:
Webinar content, public service and documentary films.
Interagency Threat Assessment and Coordination Group - US Government
NOAA - US National Weather Service / National Hurricane Center
Satellite Pictures - A Leap of Truth
Radio and TV Commercials:
I continued to serve as a voice talent on radio and TV commercials across North America.
Nissan USA 1-800 Buy Nissan
PODS Moving and Storage
Famous Idaho Potato Bowl Promo on ESPN
Corporate / Sales / Promotion
Litton Entertainment - Syndicated TV Programing pitch pieces to broadcast networks
Chilean Avocados - Marketing to Retailers
Further developments:
John Quimby is available to provide voice and production services to clients in the Maritime Region and across Canada. As a legal resident of Canada and a US citizen, John is available to clients across North America.
Contact The Production Room:
record@prodroom.com
When The Production Room moved from Santa Barbara to Prince Edward Island, Canada in June of 2010, I decided to stop updating this blog. But I continued serving clients and providing voice-overs and production services from The Production Room studio here in Murray Harbour North.
Now it's time to share some news and updates as we move ahead into 2012. I continue to serve clients in Southern California and I am excited to anticipate the addition of new clients in Canada.
Here are some of the highlights from the past year at The Production Room
Online Media:
Flight Sciences International, Pratt & Whitney - Eco-Flight Solutions
Thanks to Montgomery Miller at Flight Sciences who invited me to audition for an online video project in 2011. Eco Flight solutions is reducing the carbon footprint of major air carriers around the world by saving fuel and money. Flight Sciences programs have reduced carbon emissions by 91 million metric tons since 1992. Narrating this project was a great fit for me and is a leading marketing tool for Pratt&Whitney.
Other highlighted projects from the past year include:
Narration:
Webinar content, public service and documentary films.
Interagency Threat Assessment and Coordination Group - US Government
NOAA - US National Weather Service / National Hurricane Center
Satellite Pictures - A Leap of Truth
Radio and TV Commercials:
I continued to serve as a voice talent on radio and TV commercials across North America.
Nissan USA 1-800 Buy Nissan
PODS Moving and Storage
Famous Idaho Potato Bowl Promo on ESPN
Corporate / Sales / Promotion
Litton Entertainment - Syndicated TV Programing pitch pieces to broadcast networks
Chilean Avocados - Marketing to Retailers
Further developments:
John Quimby is available to provide voice and production services to clients in the Maritime Region and across Canada. As a legal resident of Canada and a US citizen, John is available to clients across North America.
Contact The Production Room:
record@prodroom.com
Saturday, May 29, 2010
The Production Room - New Location & New Contacts
Greetings from Prince Edward Island, Canada! The new home of John Quimby and The Production Room.
In 1998, my wife, Susan visited the island. Then we returned together (she'd already told me we were moving) in 1999. We bought a farm in the spring of 2000 and we've been spending part of the year (you know, the WARM part) ever since.
In that time I learned to make the studio portable and continued to work for clients (Toshiba, Chevron, Channel Islands National Park, etc.) even as we were spending our summers in the country.
This year we're moving up to stay year 'round and that has meant a few changes at The Production Room. For example, we no longer offer ISDN or studio services in Santa Barbara. But those whom I've worked for in the past will find it just as easy as it ever was to have scripts voiced and audio delivered for production. And I hope to make new friends and clients in media production here in Atlantic Canada.
So here's the rundown of services and contacts:
I'm now available to you for recording and delivering voiceovers - narrations, web media etc.
You can send me scripts for fast turnaround and you can even direct the session by phone if you wish.
All studio gear is professional industry standard and audio quality is excellent.
Voiceover rates are competitive. I have experience on network TV, Radio, Film, Video and Internet.
I'm an award winning copy writer and producer with thousands of commercial productions to my credit.
I have been and will be continuing to write and produce a podcast series and I am familiar with using podcast media in marketing.
Please contact me for schedules, rates and production information:
record@prodroom.com
(902) 962-3755
In 1998, my wife, Susan visited the island. Then we returned together (she'd already told me we were moving) in 1999. We bought a farm in the spring of 2000 and we've been spending part of the year (you know, the WARM part) ever since.
In that time I learned to make the studio portable and continued to work for clients (Toshiba, Chevron, Channel Islands National Park, etc.) even as we were spending our summers in the country.
This year we're moving up to stay year 'round and that has meant a few changes at The Production Room. For example, we no longer offer ISDN or studio services in Santa Barbara. But those whom I've worked for in the past will find it just as easy as it ever was to have scripts voiced and audio delivered for production. And I hope to make new friends and clients in media production here in Atlantic Canada.
So here's the rundown of services and contacts:
I'm now available to you for recording and delivering voiceovers - narrations, web media etc.
You can send me scripts for fast turnaround and you can even direct the session by phone if you wish.
All studio gear is professional industry standard and audio quality is excellent.
Voiceover rates are competitive. I have experience on network TV, Radio, Film, Video and Internet.
I'm an award winning copy writer and producer with thousands of commercial productions to my credit.
I have been and will be continuing to write and produce a podcast series and I am familiar with using podcast media in marketing.
Please contact me for schedules, rates and production information:
record@prodroom.com
(902) 962-3755
Tuesday, March 16, 2010
Starting a Garden? Look For Seeds You Can Save
(For more news from Dunn Creek Farm - www.dunncreekfarm.blogspot.com)
Hey, I'm not a plant genetics expert and my understanding of the issues around GMO's is limited. I just have some basic concerns about splicing genes from one species into another and hoping that the outcome isn't bad. You know, like a giant fire breathing dinosaur ravaging Charlottetown. That would be bad.
But seriously there are some great reasons to consider your seed sources, even if you're just planting a few tomatoes.
Angus Mellish at Vesey's once asked, "Do you what kind of beans people will be planting this year? The same kind they planted last year." His good natured attitude explains that we all find favorites that we plant year after year. Garden heirlooms become popular again when people re-discover varieties that used to be popular.
A great example of this is the return of the brandywine tomato to commercial seed catalogs.

The brandywine was a commercial variety that was listed in seed catalogs in the 1880's. It came back into the garden in the 1990's, thanks in part to Seed Savers Exchange. These humble seeds were planted every season and saved for over 100 years, then passed to the Seed Savers by an elderly gardener. There are now many sources of this heirloom available, which bring me to where we are in our garden this year.
Part of our challenge every year is meeting the requirement to create a seed search document to prove that we have made an effort to find, purchase and plant organic seeds from approved organic sources. This is much easier than it use to be thanks to the internet and an increase in resources in Canada. But as you'll see, whether you're planting a garden or a few acres, buying quality seed is expensive. Buying certified organic seed is even more expensive. An shipping is...well...not cheap.
So now, here's where GMO, patented seeds, heirlooms and sustainability cross. We have to select organic seeds whenever possible. And we're also investing in seed we can plant, harvest and select for planting next year. It's part of our plan to keep our costs by producing our own seeds on the farm. And we hope it will be our small contribution to creating a stock of seeds that can help feed PEI into the future.
If you're interested in locating and growing certified organics, heritage and open pollinated varieties, you might want to get on the Seed Savers Exchange website and stock up on some varieties to try this summer.
If you find something you like, you can save seeds and save money.
Hey, I'm not a plant genetics expert and my understanding of the issues around GMO's is limited. I just have some basic concerns about splicing genes from one species into another and hoping that the outcome isn't bad. You know, like a giant fire breathing dinosaur ravaging Charlottetown. That would be bad.
But seriously there are some great reasons to consider your seed sources, even if you're just planting a few tomatoes.
Angus Mellish at Vesey's once asked, "Do you what kind of beans people will be planting this year? The same kind they planted last year." His good natured attitude explains that we all find favorites that we plant year after year. Garden heirlooms become popular again when people re-discover varieties that used to be popular.
A great example of this is the return of the brandywine tomato to commercial seed catalogs.

The brandywine was a commercial variety that was listed in seed catalogs in the 1880's. It came back into the garden in the 1990's, thanks in part to Seed Savers Exchange. These humble seeds were planted every season and saved for over 100 years, then passed to the Seed Savers by an elderly gardener. There are now many sources of this heirloom available, which bring me to where we are in our garden this year.
Part of our challenge every year is meeting the requirement to create a seed search document to prove that we have made an effort to find, purchase and plant organic seeds from approved organic sources. This is much easier than it use to be thanks to the internet and an increase in resources in Canada. But as you'll see, whether you're planting a garden or a few acres, buying quality seed is expensive. Buying certified organic seed is even more expensive. An shipping is...well...not cheap.
So now, here's where GMO, patented seeds, heirlooms and sustainability cross. We have to select organic seeds whenever possible. And we're also investing in seed we can plant, harvest and select for planting next year. It's part of our plan to keep our costs by producing our own seeds on the farm. And we hope it will be our small contribution to creating a stock of seeds that can help feed PEI into the future.
If you're interested in locating and growing certified organics, heritage and open pollinated varieties, you might want to get on the Seed Savers Exchange website and stock up on some varieties to try this summer.
If you find something you like, you can save seeds and save money.
Wednesday, March 10, 2010
New KJEE Radio Commercial is Pharma Parody
Been a while since I posted here on the studio blog but that doesn't mean I haven't been busy!
Watch the new KJEE radio commercial I wrote with Ray Pierce at Red Rocket Productions.
I've also been blogging and podcasting at my other blog:
http://www.dunncreekfarm.blogspot.com
And I've been working on several accounts as a voice talent:
Lou Fusz Chevrolet in St. Louis, Mo.
Chumash Casino - Cirque Dreams Illumination
Community West Bank - "Impressions" Radio
Ayers Automotive Repais - TV / Radio
And ISDN session engineering:
CBC Radio 1 "Tapestry"
Applebees Restaurants - John Corbett
KQED / NPR
Contact me for help with your voice overs and media production:
record@prodroom.com
Thanks!
Watch the new KJEE radio commercial I wrote with Ray Pierce at Red Rocket Productions.
I've also been blogging and podcasting at my other blog:
http://www.dunncreekfarm.blogspot.com
And I've been working on several accounts as a voice talent:
Lou Fusz Chevrolet in St. Louis, Mo.
Chumash Casino - Cirque Dreams Illumination
Community West Bank - "Impressions" Radio
Ayers Automotive Repais - TV / Radio
And ISDN session engineering:
CBC Radio 1 "Tapestry"
Applebees Restaurants - John Corbett
KQED / NPR
Contact me for help with your voice overs and media production:
record@prodroom.com
Thanks!
Tuesday, December 22, 2009
Rob Lowe From Santa Barbara by ISDN
It's always my goal to have the studio ready before each session. And it's not unusual for me to feel a bit nervous before working on a project like this. Bad things can and do happen.
Today we were scheduled to piggyback two different studio clients recording scripts with Rob Lowe. That meant one session immediately followed by another from two different remote studios on a day that was booked solid.
My work on this session began as soon as the bookings came in several days ago. I made sure scripts were delivered, payment options were locked in, W-9 forms relayed, contracts forwarded and studio engineers ready for dial ups. And I was at the studio early this morning to run ISDN tests before the session. That extra work pays off when the talent steps into the booth and everything is perfect. Thankfully everything was perfect! I enjoyed working with Rob and he was kind enough to record special greetings for several people on the project. He also posed for this snapshot which I forwarded to the clients just a few minutes after the session.
Today we were scheduled to piggyback two different studio clients recording scripts with Rob Lowe. That meant one session immediately followed by another from two different remote studios on a day that was booked solid.
My work on this session began as soon as the bookings came in several days ago. I made sure scripts were delivered, payment options were locked in, W-9 forms relayed, contracts forwarded and studio engineers ready for dial ups. And I was at the studio early this morning to run ISDN tests before the session. That extra work pays off when the talent steps into the booth and everything is perfect. Thankfully everything was perfect! I enjoyed working with Rob and he was kind enough to record special greetings for several people on the project. He also posed for this snapshot which I forwarded to the clients just a few minutes after the session.
Tuesday, December 8, 2009
Hear Matthew Stewart via Santa Barbara ISDN On CBC Radio 1
Once again CBC Radio in Toronto contacted The Production Room in Santa Barbara to provide local ISDN services.And once again host Anna Maria Tremonti conducted an interview for "The Current".
Our friends in Canada know that The Current airs nationally in Canada and is heard across the country at 8:30 AM
(9 in Newfoundland) on CBC Radio 1 and on Sirius Satellite 137.
Last week, our guest in studio was Matthew Stewart, author of, "The Management Myth. Why The Experts Keep Getting It Wrong." The interview aired as part three of The Current, Monday Dec. 7. You can click the link to hear the fascinating discussion.
I'm also hoping you'll notice the technical quality of the ISDN from Santa Barbara. We've recently switched out our always compatible and lovely sounding Neumann TLM 103 and replaced it with an older Microtech Gefell M900
We mated this unique "large diaphragm" condenser mic with some older outboard gear that had been gathering dust in the closet. Listen to the sound as Matthew Stewart begins speaking. It is rich, full, and pleasing to hear. There is real "presence" in the recording.
It seems we may have fallen for the breathless audio and computer tech hype of the past few years. The idea is that you can plug a digital simulation into your signal path and get, "that classic sound". What we're really getting is homogenized sound as everyone reaches for mass produced hardware with the same digital algorithms instead of plugging in a real classic. For this session we simply used older outboard gear that wasn't built in China and set it up in a very basic configuration.
It might be a bit heavy on proximity effect even though the mic was placed about 7 inches from the subject. But I think it sounds pretty nice. Let me know what you think.
http://www.cbc.ca/thecurrent/2009/200912/20091207.html
Monday, December 7, 2009
Pirate Radio - The Boat That Sank
I went to see Pirate Radio (The Boat That Rocked) yesterday with my 17 year old son.
Verdict? I'll have that for you, right after these words...
Boss Radio hit Boss Angeles in the summer of 1965 as Drake/Chenault and Ron Jacobs used 93KHJ to dismantle what had been LA radio. By the end of the year, my home town of Santa Barbara California had it's own top 40 legend, complete with the PAMS jingle package. In those days, 1340 KIST was scoring a 70 share in the local surveys.
Anyway, I was raised on the sounds of Top 40 AM radio on a Montgomery Ward transistor radio smuggled under the covers at 11:00 PM. Years later, I became part of the last wave of top 40 radio when I became a DJ and a program director. I started when I was just 20 and working part time on a Top 40 AM station on the California Coast. I wasn't legal to drink but I had a license to play rock n' roll on KUHL (The Super Cool) radio at 2:00 AM on Saturday nights.
And now about the movie...
The Bad News.
It didn't happen like that. Radio Caroline has a much more interesting story. Too bad they booted it in favor of a fantasy that pales in comparison. The offshore pirates did have a major impact and Brits loved their home grown radio and the American influenced fireworks that followed. But this film isn't doing that any justice.
Philip Seymour Hoffman is a fine actor who absolutely SUCKS in this move. He was badly mis- cast here. He's 43 years old for Christ's sake! Too old to play a rock DJ in 1966 - an era that didn't trust anyone over 30. He should have been 26 and thin as a rail.
The story was re-edited for the American market... but apparently not for coherency. It's a film clipped together from what must have been a fun shoot. And it ends in a tragically over hyped and lame finale. Once again, sticking to the truth would have been better.
The disturbing irony is that this film is a tribute to artistic and cultural freedom that ends up mocking it. It was hacked by the studio to try and salvage box office. In other words this is what the 60's would have looked like if the international entertainment corporations had supervised the birth of R&B. It's clear that the creatives lost. And isn't that what really happened to radio.
The good news.
There ARE bits and pieces worth seeing here. There are moments of what are (or could easily be) radio truth. The cruel groupie. The young man getting laid. The live broadcast of the young man getting laid. The comradeship, the desperate heart break, the ridiculous attitudes, the egos, the outrageous moments that came out live on thousands of watts of radio energy - they were all represented here. Those are things that I saw or participated in as a young DJ. And it was wonderful.
My son liked the movie. He liked the "Young Carl" angle of the story. But as we left the theater I realized another reason why this film struggled to find an audience. Nobody under 30 understands it. How could they?
Remember American Graffitti? All of the cars out cruising on Saturday night had their radios tuned to Wolfman Jack. You could get out of you car and walk around town and you'd still hear the same radio station coming from 100 small speakers all around you. That was rock and roll radio. And for a moment I was part of it.
Verdict? I'll have that for you, right after these words...
Boss Radio hit Boss Angeles in the summer of 1965 as Drake/Chenault and Ron Jacobs used 93KHJ to dismantle what had been LA radio. By the end of the year, my home town of Santa Barbara California had it's own top 40 legend, complete with the PAMS jingle package. In those days, 1340 KIST was scoring a 70 share in the local surveys.
Anyway, I was raised on the sounds of Top 40 AM radio on a Montgomery Ward transistor radio smuggled under the covers at 11:00 PM. Years later, I became part of the last wave of top 40 radio when I became a DJ and a program director. I started when I was just 20 and working part time on a Top 40 AM station on the California Coast. I wasn't legal to drink but I had a license to play rock n' roll on KUHL (The Super Cool) radio at 2:00 AM on Saturday nights.
And now about the movie...
The Bad News.
It didn't happen like that. Radio Caroline has a much more interesting story. Too bad they booted it in favor of a fantasy that pales in comparison. The offshore pirates did have a major impact and Brits loved their home grown radio and the American influenced fireworks that followed. But this film isn't doing that any justice.
Philip Seymour Hoffman is a fine actor who absolutely SUCKS in this move. He was badly mis- cast here. He's 43 years old for Christ's sake! Too old to play a rock DJ in 1966 - an era that didn't trust anyone over 30. He should have been 26 and thin as a rail.
The story was re-edited for the American market... but apparently not for coherency. It's a film clipped together from what must have been a fun shoot. And it ends in a tragically over hyped and lame finale. Once again, sticking to the truth would have been better.
The disturbing irony is that this film is a tribute to artistic and cultural freedom that ends up mocking it. It was hacked by the studio to try and salvage box office. In other words this is what the 60's would have looked like if the international entertainment corporations had supervised the birth of R&B. It's clear that the creatives lost. And isn't that what really happened to radio.
The good news.
There ARE bits and pieces worth seeing here. There are moments of what are (or could easily be) radio truth. The cruel groupie. The young man getting laid. The live broadcast of the young man getting laid. The comradeship, the desperate heart break, the ridiculous attitudes, the egos, the outrageous moments that came out live on thousands of watts of radio energy - they were all represented here. Those are things that I saw or participated in as a young DJ. And it was wonderful.
My son liked the movie. He liked the "Young Carl" angle of the story. But as we left the theater I realized another reason why this film struggled to find an audience. Nobody under 30 understands it. How could they?
Remember American Graffitti? All of the cars out cruising on Saturday night had their radios tuned to Wolfman Jack. You could get out of you car and walk around town and you'd still hear the same radio station coming from 100 small speakers all around you. That was rock and roll radio. And for a moment I was part of it.
Wednesday, December 2, 2009
What Did Obama Say About Afghanistan?
We have seldom had a president with such command of language. That ability placed him firmly in charge before he was elected. When he went to West Point to speak on the Afghan War, the nation and indeed the world stopped to listen.
I found his speech well constructed and well delivered as always. Barely had he finished speaking than interpretation of his remarks began. It's one of the hazards of instant punditry. When a leader, even a master communicator who knows how to choose his words with precision delivers a clear message the fog of analysis sweeps in immediately to obscure his thoughts. It's an odd effect.
As someone who focuses on communication I listened carefully to the post-speech commentary to find out what Obama had communicated.
The rejection of his message was swift on the left. The right gave it a tepid nod of approval, with several notable exceptions who burst into applause.
Some progressives already frustrated by the pace of reform branded this as the final straw. The policy statement was a sell out of their desire to end both wars and concentrate on their domestic agenda. The speech itself was not well heard.
Some on the right, including Karl Rove, applauded the policy politely while rejecting aspects of the speech itself and it's specific wording. I have the feeling that the right is all too eager for Obama to ante in and double down. This not only shifts the burden of this war to Obama, it validates their point of view after a long period of withering critique.
Overall, the president's verbal power was reflected in our news media which went to 'round the clock discussion and analysis of what he said. In broad terms what he said is in fact policy and what I heard from the public were a variety of coping strategies for dealing with an unpopular war.
Our media and our political ideologues are nationalistic to a fault. No mention was made of the NATO charter or the US call to lead NATO allies in this campaign. No thought was given (until today when Defense Secretary Gates addressed it) about the timetable some of our allies have already adopted for the end of this mission.
So what did the president say about Afghanistan? It depends on whether you stand on the right, the left, or somewhere overseas. The rest remains to be seen.
I found his speech well constructed and well delivered as always. Barely had he finished speaking than interpretation of his remarks began. It's one of the hazards of instant punditry. When a leader, even a master communicator who knows how to choose his words with precision delivers a clear message the fog of analysis sweeps in immediately to obscure his thoughts. It's an odd effect.
As someone who focuses on communication I listened carefully to the post-speech commentary to find out what Obama had communicated.
The rejection of his message was swift on the left. The right gave it a tepid nod of approval, with several notable exceptions who burst into applause.
Some progressives already frustrated by the pace of reform branded this as the final straw. The policy statement was a sell out of their desire to end both wars and concentrate on their domestic agenda. The speech itself was not well heard.
Some on the right, including Karl Rove, applauded the policy politely while rejecting aspects of the speech itself and it's specific wording. I have the feeling that the right is all too eager for Obama to ante in and double down. This not only shifts the burden of this war to Obama, it validates their point of view after a long period of withering critique.
Overall, the president's verbal power was reflected in our news media which went to 'round the clock discussion and analysis of what he said. In broad terms what he said is in fact policy and what I heard from the public were a variety of coping strategies for dealing with an unpopular war.
Our media and our political ideologues are nationalistic to a fault. No mention was made of the NATO charter or the US call to lead NATO allies in this campaign. No thought was given (until today when Defense Secretary Gates addressed it) about the timetable some of our allies have already adopted for the end of this mission.
So what did the president say about Afghanistan? It depends on whether you stand on the right, the left, or somewhere overseas. The rest remains to be seen.
Thursday, November 19, 2009
California Dreamin'
(NOTE - This post was originally published on the Dunn Creek Farm blog.)
CLICK - HEAR - Today's Podcast
November in California is my favorite time of year. The days are clear and warm, the nights are cool and the tourist traffic is at a minimum.
I was invited by Westlake Audio to come down to Hollywood for a presentation on the newest Source Connect software from Source Elements. It took advantage of the opportunity to drive down the coast and catch up on some of the latest in audio technology.
Along the way, I stopped in at Emma Wood State Beach to check the surf.

A small day at Emma Wood - On the Way to Hollywood.
(click to enlarge)

The Rincon, Ventura County, CA., from Emma Wood.
(click to enlarge)

Westlake Audio. Jeri Palumbo, Rebekah Wilson, John Quimby, Ryan Kahler
(click to enlarge)
I got a personal tour of the software from Rebekah Wilson. The New Zealand native is the architect of the software that allows studios to connect and record or send high quality audio over the internet. Fascinating stuff and part of the learning I intend to bring back to PEI this spring.
Working on the farm isn't just about growing organic vegetables. It's about growing a business and connecting to the outside world as a professional media producer.
CLICK - HEAR - Today's Podcast
November in California is my favorite time of year. The days are clear and warm, the nights are cool and the tourist traffic is at a minimum.
I was invited by Westlake Audio to come down to Hollywood for a presentation on the newest Source Connect software from Source Elements. It took advantage of the opportunity to drive down the coast and catch up on some of the latest in audio technology.
Along the way, I stopped in at Emma Wood State Beach to check the surf.

A small day at Emma Wood - On the Way to Hollywood.
(click to enlarge)

The Rincon, Ventura County, CA., from Emma Wood.
(click to enlarge)

Westlake Audio. Jeri Palumbo, Rebekah Wilson, John Quimby, Ryan Kahler
(click to enlarge)
I got a personal tour of the software from Rebekah Wilson. The New Zealand native is the architect of the software that allows studios to connect and record or send high quality audio over the internet. Fascinating stuff and part of the learning I intend to bring back to PEI this spring.
Working on the farm isn't just about growing organic vegetables. It's about growing a business and connecting to the outside world as a professional media producer.
Wednesday, November 18, 2009
A Book No One Has Read Can Make You Famous


Sarah Palin knocked Miss California's masturbation video off the page this week. (Both replaced the Fort Hood shooting, which arguably was another made for media event.)
It's interesting how similar both stories are and how they illustrate what's happening in the world of infotainment. Carrie Prejean didn't mean to distribute her act of self gratification. Sarah Palin did. And both went viral.
I'm not interested in being critical of either woman. I am interested in the phenomena. Both women scored a media knockout. Both women are in a position to capitalize on instant blazing fame. What will they do now? Will message trump substance?
In the case of Carrie Prejean she stands on a pile of the hottest 'keywords" out there and is sure to generate intense interest because of what she brings to the public square. Consider the words she conjures up: hot babe, boob job, California girl, bikini, conservative, anti gay, Christian, beauty pageant winner, sex videos, topless photos...
Let's face it she is guaranteed traffic - a major attraction. Now will someone please help her GET A GRIP. She's been given super powers. Time to be Wonder Woman.
And then there is the release of the "best seller" that no one has read. Advance orders propelled this book up the charts. So what. Who's actually going to read it? The real news is that Sarah is the talk of every media outlet and blogger in the America-centric universe and she did it by publishing a book about herself.
Like Carrie Prejean, Sarah Palin is a pile of keywords and contradictions that create the kind of dynamic tension and expectation that plays so well on camera. She's a walking sound byte. And she has published her own back story - consisting of just what she wants the public to see. It's brilliant. And her media fan-dance is working.
My point is that both these women have worked to create a public image and then have published (sometimes involuntarily) a narrative that people are eating up. Yes, their entry into the spotlight was big (Miss California, Republican VP candidate) but this is bigger. And now, they have to figure out how to keep publishing, promoting and profiting from the fact that they ARE the news.
Both are relative lightweights who are punching above their weight. They are giving the public the right combination of sex and searchable terminology. It makes them irresistible. But for how long. The question isn't, "Will Sarah Run?" The question is, "Will we still care if she does?" (Even money says Prejean gets interviewed about joining Sarah's team.)
In our current, "pop-culture as news" reality, where real news organizations are weak and wobbly, Carrie Prejean and Sarah Palin have the power to punch out the press. And who wouldn't pay to see that?
Monday, November 16, 2009
Web Marketing in 2010
We're working with clients who are already looking ahead to 2010.
This week:
- We produce video messages that are inexpensive, easy to create and simple to use.
- We assess your needs and propose solutions.
- We assist your web marketing and web design professionals to include video.
Your Web Video can be built in to your website. It can be linked to a blog. It can be embedded in an e-newsletter. It can be uploaded to your YouTube account. It can be delivered to TV for broadcast. It can be linked to your Facebook page. It works across all media and once it's produced, it can be distributed for free.
The Production Room is based in Southern California. Contact us for local audio and video capture for podcasts and web media.
This week:
- We produce video messages that are inexpensive, easy to create and simple to use.
- We assess your needs and propose solutions.
- We assist your web marketing and web design professionals to include video.
Your Web Video can be built in to your website. It can be linked to a blog. It can be embedded in an e-newsletter. It can be uploaded to your YouTube account. It can be delivered to TV for broadcast. It can be linked to your Facebook page. It works across all media and once it's produced, it can be distributed for free.
The Production Room is based in Southern California. Contact us for local audio and video capture for podcasts and web media.
Saturday, November 14, 2009
The Media Tipping Point - Content VS Distribution
Firesign Theater once put out an album...you know, an album...those funny flat plastic discs that are bigger than CD's. Um, you DO remember CD's right?
Anyway, the album was called "Everything You Know is Wrong".
I mention it because that is precisely where we are in the media world. Everything you've always known about multimedia marketing and advertising is wrong.
Think I'm kidding?
Check out today's story from the AP:
Broadcast pioneer NBC prepares for cable takeover
The headline means that NBC - the company that invented the broadcast network - is about to be taken over by Comcast Cable.
For our purposes, the point of the story is this:
"...By owning more content, Comcast further hedges its bets as mainly a distributor of shows in case viewers ditch their cable TV subscriptions and migrate to the Internet, mobile devices or a platform that has yet to emerge. The company could charge for the shows or sell ads wherever the viewers are."
This should tell you something about the value of content versus the declining value of distribution. And that's why everything you know is wrong.
The Tipping Point
We can read about the actions of media titans, but frankly they aren't leading the trend, they're struggling to keep up. In a media world that is broadcast globally and originated individually it isn't a matter of what happens next in the boardroom, it's what happens next in the bedroom. Just ask Carrie Prejean about the value of personal content distributed globally. And note how, in the context of your awareness, Carrie Prejean's story is equal to major breaking news.
What It Means To You
For 80 years people have made media buys on the basis that distribution to a mass audience is what you pay for in a broadcast schedule. On the local level, if you buy an ad schedule your commercial message production is free! But that's all changing.
In a market where global distribution is free, attracting an audience is a matter of search engine traffic and content has more value than distribution.
This underlines what my clients are learning now. They are finding that they must plan a new annual budget for marketing in a landscape that is changing every day. My advice to you is to get ahead of the curve by doing more to create your own media content. You must become a contributor to your own media. You must tell your own story. There are no longer any limits to distribution and the cost of producing content has dropped for 10 years in a row.
The NBC story marks the end of an era. But don't get hung up on that. The NBC story marks the beginning of a new era and that's what should matter to you.
Anyway, the album was called "Everything You Know is Wrong".
I mention it because that is precisely where we are in the media world. Everything you've always known about multimedia marketing and advertising is wrong.
Think I'm kidding?
Check out today's story from the AP:
Broadcast pioneer NBC prepares for cable takeover
The headline means that NBC - the company that invented the broadcast network - is about to be taken over by Comcast Cable.
For our purposes, the point of the story is this:
"...By owning more content, Comcast further hedges its bets as mainly a distributor of shows in case viewers ditch their cable TV subscriptions and migrate to the Internet, mobile devices or a platform that has yet to emerge. The company could charge for the shows or sell ads wherever the viewers are."
This should tell you something about the value of content versus the declining value of distribution. And that's why everything you know is wrong.
The Tipping Point
We can read about the actions of media titans, but frankly they aren't leading the trend, they're struggling to keep up. In a media world that is broadcast globally and originated individually it isn't a matter of what happens next in the boardroom, it's what happens next in the bedroom. Just ask Carrie Prejean about the value of personal content distributed globally. And note how, in the context of your awareness, Carrie Prejean's story is equal to major breaking news.
What It Means To You
For 80 years people have made media buys on the basis that distribution to a mass audience is what you pay for in a broadcast schedule. On the local level, if you buy an ad schedule your commercial message production is free! But that's all changing.
In a market where global distribution is free, attracting an audience is a matter of search engine traffic and content has more value than distribution.
This underlines what my clients are learning now. They are finding that they must plan a new annual budget for marketing in a landscape that is changing every day. My advice to you is to get ahead of the curve by doing more to create your own media content. You must become a contributor to your own media. You must tell your own story. There are no longer any limits to distribution and the cost of producing content has dropped for 10 years in a row.
The NBC story marks the end of an era. But don't get hung up on that. The NBC story marks the beginning of a new era and that's what should matter to you.
Monday, November 2, 2009
Beyond SEO - Clients are Optimizing Content
Today's Web Video Profile 11.02.09
Search Engine Optimization brings customers to your door.
It's up to you to greet them when they get there.
Chevron Oil hires The Production Room for Film Narration
One of the largest oil producers in California, Chevron has extensive operations and training facilities in Bakersfield. John Quimby has recorded narration for two projects associated with Chevron's operations in Bakersfield. The read is very straight, no selling, just facts.
Sample Chevron Narration
Search Engine Optimization brings customers to your door.
It's up to you to greet them when they get there.
Chevron Oil hires The Production Room for Film Narration
One of the largest oil producers in California, Chevron has extensive operations and training facilities in Bakersfield. John Quimby has recorded narration for two projects associated with Chevron's operations in Bakersfield. The read is very straight, no selling, just facts.
Sample Chevron Narration
Labels:
Beyond SEO,
Chevron Media,
Film Narration,
SEO,
Voice Talent,
Web Video Profile
Friday, October 30, 2009
Tomatillos on PEI? Yes You CAN
(This post also appears on the Dunn Creek Farm Blog. We use this blog and our podcast series to promote our farm business and interact with our customers.)
CLICK - HEAR TODAYS PODCAST!
Please enjoy this recipe for authentic Mexican Salsa Verde!
Jane Dunphy prompted this post because she grew tomatillos in her PEI garden this year and has been searching for information about how to use them. Turns out you can freeze them or can them and of course, they make wonderful salsa verde, one of the most popular condiments in Mexico. But all of the ingredients can be grown and used in PEI!
You can simmer your salsa verde with pork to make chile verde or you can bake chicken, shred the meat, cover it with salsa verde and serve with beans and rice. Salsa verde It's spicy but not too hot and the tangy fresh flavor is a delicious change of pace.
Please enjoy!




Ingredients
CLICK - HEAR TODAYS PODCAST!
Please enjoy this recipe for authentic Mexican Salsa Verde!
Jane Dunphy prompted this post because she grew tomatillos in her PEI garden this year and has been searching for information about how to use them. Turns out you can freeze them or can them and of course, they make wonderful salsa verde, one of the most popular condiments in Mexico. But all of the ingredients can be grown and used in PEI!
You can simmer your salsa verde with pork to make chile verde or you can bake chicken, shred the meat, cover it with salsa verde and serve with beans and rice. Salsa verde It's spicy but not too hot and the tangy fresh flavor is a delicious change of pace.
Please enjoy!




Ingredients
- 3 pounds tomatillos, husked, rinsed
- 2 large jalapeƱo chiles, stems removed
- 5 small garlic cloves, peeled
- 1 1/2 teaspoons ground cumin
- 1 1/2 bunches fresh cilantro, thick bottom stems trimmed
- 1 1/2 tablespoons vegetable oil
- 1 1/2 teaspoons salt
Mix first 2 ingredients in large saucepan. Cover with water. Bring to boil. Reduce heat; simmer until soft, about 15 minutes. Remove from heat; let stand 15 minutes. Drain.
Coarsely chop tomatillo mixture, garlic, and cumin in processor using on/off turns. Add next ingredients; blend until herbs are chopped and salsa is chunky.
Heat oil in heavy large saucepan over medium heat. Add salsa and simmer until slightly thickened and reduced to 4 cups, about 10 minutes. Stir in salt.
NOTES: This is a recipe from the web that most closely resembles Monica's description and technique with measures to help you.
You can add other herbs (mint, etc) and lime juice is a common addition too.
Tuesday, October 27, 2009
Entertainment Based Marketing
New Elements, New Strategies in New Media
Prod Room produces a radio campaign based on a podcast.
John created the "True Car Stories" concept for Ayers Automotive Repairs several years ago. But sounding "true" with voice actors reading testimonials in a studio was challenging.
A summer road trip and a podcast series changed that. The Production Room hit the road and captured true car stories as they happened. And John demonstrated how easy it is to add reality to a marketing campaign that isn't tied to a studio location or the printed word.
Here are 3 of the radio spots currently running in Santa Barbara:
Ayers Road Trip Radio 01
Ayers Road Trip Radio 02
Ayers Road Trip Radio 03
Contact John Quimby:
record@prodroom.com
Prod Room produces a radio campaign based on a podcast.
John created the "True Car Stories" concept for Ayers Automotive Repairs several years ago. But sounding "true" with voice actors reading testimonials in a studio was challenging.
A summer road trip and a podcast series changed that. The Production Room hit the road and captured true car stories as they happened. And John demonstrated how easy it is to add reality to a marketing campaign that isn't tied to a studio location or the printed word.
Here are 3 of the radio spots currently running in Santa Barbara:
Ayers Road Trip Radio 01
Ayers Road Trip Radio 02
Ayers Road Trip Radio 03
Contact John Quimby:
record@prodroom.com
Friday, September 25, 2009
A Time for Sponsored Podcasts
A few years ago I had the idea that a radio series could be produced and commercially sponsored by local clients who need to establish a local brand. I started with my own interest in local history which led me to Barbara Tompkins, widow of one of Santa Barbara's most popular historians and the creator of a long running radio series. It was Mrs. Tompkins herself who reviewed the first scripts and gave her input direction on the project. The demo programs were also reviewed by the Santa Barbara Trust for Historic Preservation.
I have adapted material originally presented by Walker Tompkins and others into an entertaining and condensed format that can be easily produced and distributed. The result is "A Time In Santa Barbara", a two minute long audio program that includes a :30 sponsor break.
Though originally conceived as a radio program to fill dead network breaks with local, sponsored content, this feature is also suitable as web content. And while the program was created to strengthen a local institution (in this case a bank) It could be easily structured to promote interests such as a hotel, a conference center, a winery or even the County of Santa Barbara itself. Because every effort is made to present information that is factual and historically accurate, these stories can also be used to illustrate California History in local schools.
I invite you to listen to the demo tracks linked below and enjoy these true stories about Santa Barbara County. If you are interested in knowing more about A Time in Santa Barbara, please contact me at The Production Room (805) 563-0346 or email: 2prodroom@gmail.com
Click the links below to hear, "A Time In Santa Barbara" DEMO TRACKS
1) Tecolote Tunnel
2) Pearl Chase
3) El Capitan
I have adapted material originally presented by Walker Tompkins and others into an entertaining and condensed format that can be easily produced and distributed. The result is "A Time In Santa Barbara", a two minute long audio program that includes a :30 sponsor break.
Though originally conceived as a radio program to fill dead network breaks with local, sponsored content, this feature is also suitable as web content. And while the program was created to strengthen a local institution (in this case a bank) It could be easily structured to promote interests such as a hotel, a conference center, a winery or even the County of Santa Barbara itself. Because every effort is made to present information that is factual and historically accurate, these stories can also be used to illustrate California History in local schools.
I invite you to listen to the demo tracks linked below and enjoy these true stories about Santa Barbara County. If you are interested in knowing more about A Time in Santa Barbara, please contact me at The Production Room (805) 563-0346 or email: 2prodroom@gmail.com
Click the links below to hear, "A Time In Santa Barbara" DEMO TRACKS
1) Tecolote Tunnel
2) Pearl Chase
3) El Capitan
Saturday, May 16, 2009
Production Room Service Update
Greetings from Prodroom North. I'm in Prince Edward Island, Canada and the good news is that the studio here is all ready to continue production work for our clients.
Even more good news is that high speed wireless is now online here so sending and receiving media files is as fast and easy as it is at the Studio in SB.
I've also hired some help in Santa Barbara to continue providing studio services there, so our ISDN business will continue to be available and supported on demand. Booking service is as easy as sending an email to me: 2prodroom@gmail.com
Or you can call the Production Room at the local nimber: (805) 455-5134 and it will forward to my mobile phone here. And since the studio here in Canada is no longer using dialup, you can call the studio directly at (902) 962-3755. If I'm not in, please leave a message.
I have a fully equipped room here for voice tracking, editing, mixing and delivery of finished audio. The studio features some benefits we don't have yet in SB. We have a really sweet focusrite mic pre-amp which tracks audio to directly to a digital input on the computer for a very clean signal. It sounds great! I'm using our very nice Microtech Gefell microphone for voice recording and I also have the same complete music and sound effect library we use in SB.
I've brought our production archive here too, so we can update exisiting production for you from this location and deliver revised production to you.
Basically, anything I can do in Santa Barbara, I can do here - at the same level of professional quality you expect.
Email is the same as always, and is probably the best way to reach me. Keep in mind that I'm four hours ahead of Santa Barbara, which often helps me deliver completed production faster. And since I'm able to finish and deliver production while the west coast is still asleep, it's likely that your finshed production will be on your desktop when you arrive at work the next day.
I am continuing production on our new weekly podcast series for the Homecast Show, a daily podcast from Los Angeles. And I'll be working on new projects for the 5 Minute Media Manager on this page.
For more about our location this summer, please visit: http://www.dunncreekfarm.blogspot.com
Thanks!
Even more good news is that high speed wireless is now online here so sending and receiving media files is as fast and easy as it is at the Studio in SB.
I've also hired some help in Santa Barbara to continue providing studio services there, so our ISDN business will continue to be available and supported on demand. Booking service is as easy as sending an email to me: 2prodroom@gmail.com
Or you can call the Production Room at the local nimber: (805) 455-5134 and it will forward to my mobile phone here. And since the studio here in Canada is no longer using dialup, you can call the studio directly at (902) 962-3755. If I'm not in, please leave a message.
I have a fully equipped room here for voice tracking, editing, mixing and delivery of finished audio. The studio features some benefits we don't have yet in SB. We have a really sweet focusrite mic pre-amp which tracks audio to directly to a digital input on the computer for a very clean signal. It sounds great! I'm using our very nice Microtech Gefell microphone for voice recording and I also have the same complete music and sound effect library we use in SB.
I've brought our production archive here too, so we can update exisiting production for you from this location and deliver revised production to you.
Basically, anything I can do in Santa Barbara, I can do here - at the same level of professional quality you expect.
Email is the same as always, and is probably the best way to reach me. Keep in mind that I'm four hours ahead of Santa Barbara, which often helps me deliver completed production faster. And since I'm able to finish and deliver production while the west coast is still asleep, it's likely that your finshed production will be on your desktop when you arrive at work the next day.
I am continuing production on our new weekly podcast series for the Homecast Show, a daily podcast from Los Angeles. And I'll be working on new projects for the 5 Minute Media Manager on this page.
For more about our location this summer, please visit: http://www.dunncreekfarm.blogspot.com
Thanks!
Wednesday, May 6, 2009
On the road to Canada
For continuing pictures and stories from our road trip please visit:
http://www.dunncreekfarm.blogspot.com
http://www.dunncreekfarm.blogspot.com
Sunday, May 3, 2009
On Route 66 from Albuquerque NM to El Reno OK
Please follow our trip with more picture from the road at:
http://dunncreekfarm.blogspot.com
Thanks!
The Production Room is happy to help you with your projects and studio services while I'm on the road.
http://dunncreekfarm.blogspot.com
Thanks!
The Production Room is happy to help you with your projects and studio services while I'm on the road.
Saturday, May 2, 2009
Day Two - We Turn Left at Albuquerque
Saturday, May 2We started off this morning from Scottsdale Arizona. My brother in law, Tom Frazier and I, checked that all systems were go for the road.
Then we were off and running toward Albuquerque. North from Scottsdale to Flagstaff, Winslow, Gallup and into New Mexico. We detoured onto the old Route 66 at sunset for the run to town. We had planned to go all the way to Tucumcari but we just couldn't push that far today. We did have some fun though...
We Stopped around mid-day on the Yavapai Apache Reservation to visit the ancient cliff dwellings.

Then we detoured off the I-40 to Winslow on the old Route 66...




We're stopped in Moriarty New Mexico. It's late. I'm pooped. We have another long day tomorrow.
Labels:
Dunn Creek Farm,
Road Trip,
Route 66,
Winslow Arizona
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