Ok so here we are....
And this is podcast number 134.
I'm John and with me is, ummmm, who are you again? (laughs)
(laughs) I'm Steve.
Right. Steve. Are you sure? You look like you had a rough night.
Yeah, we tore it up kinda late last night. (pause) (laughs) Yeah.
.....
The previous is an example of why most podcasts are pointless and boring, i.e. a colossal waste of time. And it's why most businesses are keeping the idea of podcasting at arms length.
If you own or manage a business, the idea of doing a podcast has come up. Everyone loves the idea. And then nothing really happens.
Why?
Because nobody who works for you actually knows how to make a business podcast...
or why you should make one or how it integrates with your marketing plan or how long it should be or how much production budget it requires...
Oh yeah...you need a budget for this.
I realize that Skippy down in EYE-TEE says he can plug a mic into his laptop and make a podcast for free (see above). I guarantee you WILL get your money's worth.
Skippy isn't up to speed with all of your business decisions: marketing or branding strategies, investor relations, sponsor commitments, employee training and, etc.
Do you really want to put Skippy in charge of your business?
Podcasting IS an important means for publishing valuable content that communicates on web channels you own and control. It DOES take time and money to setup and run but the payoff potential is huge.
The value of your company - in terms of branding, positioning and top of mind (and search engine) awareness - is now riding on how well you produce regularly published web based content.
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I remember being bored at my brother-in-law's house and looked through his collection of airplane instructional videos. I found one that looked exciting: "Mayday! Mayday! Mayday!"
..popped in the tape (this was in era of Betamax), and see two guys in hall-chairs in front of a drop-cloth (the only professional looking thing in view) discussing in monotones:
"So, if you over water, what would you do?"
"Well..., make sure everyone had floatation devices. Then..., "
Ah, good times.
Yup,
It's like watching paint dry.
The point is that your communicating even if what you're communicating isn't anything you intended to say.
So you might think you're communicating about emergency procedures in an aircraft and what you're actually communicating is that you're boring and you don't know how to be professional.
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