The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Sunday, November 4, 2007

Media Deconstruction

Today I took down the studio desk I built with my father's tools the year after he died of Alzheimers. Friday I gave away the old couch that held so many client meetings and creative daydreams.

I pulled out the pro audio gear that I had acquired over 12 years. I pulled the dozens of custom built wires that my friend Scotty Johnson hand soldered for me one weekend. Scotty is a Santa Barabra radio veteran from the legendary KIST. He served in Viet Nam and worked for Armed Forces Radio in Saigon. He is currently depressed about the state of radio, but still is in the business as a radio voice in Tuscon, AZ.

As I pulled the gear and the wire from the desk I built, I realized how things have changed. So much of the gear in the racks hadn't been a part of any current production for years. The DAT machine, the CD Player, the outboard audio compressor, the turntable and the patch bay are no longer needed in today's digital production suite.

Our most valuable outboard tools are the Telos Zephyr Xstream - for ISDN, our fine microphones and preamps and the sound cards that do the analog to digital conversion for voice recording. The sound effects and music tracks now live on external hard drive. Those will remain configured in service for Production Room clients in Santa Barbara and Canada. Everything else is already being done via internet and in software applications that can live on a desktop MAC, a PC or a laptop.

Steve Gordon is now our outboard source for Protools editing and mixing, and we maintain an outstanding voice booth and record-in service on site at our current address. The easy online transfer and delivery of digital files will save our clients money by giving them options to deal with each facet of production in ways that work best for them.

I just wanted to pause tonight to thank those who helped build the old studio. My father, who taught me to use his tools to build with care and craftsmanship. My father in law who helped wire AC to the desk. Scotty and fellow KIST veteran Doug Allen who supported me with their time, know how and materials. Ray, who lent me his first audio mixer. Hugh, who built my first studio computer in 1995, Brian Godlis, who saved me from evil virus attacks and Bob Lentini - who created SAW - the PC based digital audio software that got me started in computer based multi track recording and production.

Thank you too to all the clients past and present who have brought their business to me since 1995.

We're not done with the work. I'm auditioning this week to voice the narration on an important documentary film project. I'm creating radio commercials for one of my oldest clients. I'm happy to continue as the voice of the Chumash Casino and I'm helping with the creative and marketing work on a new website for a professional firm. And as I mentioned before, I'll be writing the scripts for a series of new online video productions.

I'm learning the new medium and how it works to gather an audience. In many ways I'm back in the job I loved as a broadcast program director and promotions manager. And Annie, my generous and affectionate Australian shepherd, will still be present to greet you with her blue-eyed and tail-less wriggle of welcome at 1629 State St.

The Production Room has changed but it's still committed to, "Craftsmanship, Service and Satisfaction".

I'll keep you posted from here.

1 comment:

Anonymous said...

Any suggestions for someone starting in the voice over business?