The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Tuesday, November 20, 2007

Thinking Outside the Box

My friend and I were talking about how to create original content online.

We noticed that so much of what is being created is derivative of TV sitcoms, Film genres, stand up comedy and "America's Funniest Home Videos".

I made the comment that in order to see something that isn't derivative of modern media, you have to go back to silent film comedy of the 20's, cartoons of the 30's and 40's and TV from the 50's and early 60's.

I watched, "Ocean's 12" recently and noticed that Carl Reiner's sense of classic sitcom stole the picture.

I was just today introduced to a high school media production class and noticed something very encouraging. The new generation is the first to be as active producing media as they are consuming it. This means that they are entering the creative world with their imagination connected directly into the new media tools they are using and the audience they are serving. They have far fewer stylistic or conceptual limitations holding them back and they are much more likely to play with applications to see what they can do. And there are no gate keepers telling them it can't be done.

In about 5 years we are going to see an explosion of media innovation the like of which we haven't seen in 2 generations - or longer.

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