Thinking Outside the Box

My friend and I were talking about how to create original content online.

We noticed that so much of what is being created is derivative of TV sitcoms, Film genres, stand up comedy and "America's Funniest Home Videos".

I made the comment that in order to see something that isn't derivative of modern media, you have to go back to silent film comedy of the 20's, cartoons of the 30's and 40's and TV from the 50's and early 60's.

I watched, "Ocean's 12" recently and noticed that Carl Reiner's sense of classic sitcom stole the picture.

I was just today introduced to a high school media production class and noticed something very encouraging. The new generation is the first to be as active producing media as they are consuming it. This means that they are entering the creative world with their imagination connected directly into the new media tools they are using and the audience they are serving. They have far fewer stylistic or conceptual limitations holding them back and they are much more likely to play with applications to see what they can do. And there are no gate keepers telling them it can't be done.

In about 5 years we are going to see an explosion of media innovation the like of which we haven't seen in 2 generations - or longer.