This is a great thread that is currently (9/26/08) running on Doc Searls Blog called,
"The Live Web"
The conversation is linked here because it discusses what companies are failing to understand about designing and building their online presence.
The comments are from people who are very forward in the online community, meaning that they are "early adopters" who use cutting edge applications to explore the edges of cyberspace. OK, that might be a little hype-ey but I noticed several important ideas here that more business people should read and understand.
The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!