Last weekend was a really important sales weekend for car dealers. I know because I've been voicing and producing car commercials for a very long time.
Memorial Day Weekend sales events are as common as dirt. It's pretty hard to stand out from the crowd of advertisers who blast the airwaves with video vomit and full frequency audio assaults for THIS WEEKEND ONLY!
So I was pretty happy to learn that a simple spot I voiced at Red Rocket Productions for Toland Marketing helped sell 73 Toyotas. That's pretty good for a single dealership. Furthermore, the dealer only bought radio. No Print. No TV. No Direct Mail. So that would be an example of good radio advertising.
Now, for a hilarious example of bad radio advertising that you can write yourself, follow this link: http://danoday.com/bcg
to "Dan O'Day's Amazing Bad Commercial Generator!"
There's lots of fun stuff here, Dan has been providing prep. sheets, production elements and "sound" advice to radio professionals for years. This is your chance to peek behind the curtain at some real old school radio goodies. Trust me, anybody who ever was a disc jockey knows Dan O'Day and O'liners.
And if you want to know how we helped a single dealer sell 73 cars last weekend, let me know.
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4 comments:
...it's so hard for me to listen to radio these days. One example: a well-known pundit was complaining about "main stream media bias" ... so I changed the tuner. And the same guy's syndicated show was on five stations in Ventura County!
...poor fella.
Of course, my old car's old radio can barely bring in the AM stations now.
Hi Darryl,
By definition, anyone who talks on a radio program is not normal or mainstream.
"Mainstream Bias"!
Didn't we used to call that, "Majority Rule"?
...ooh, snap!
Hey, John....
I just saw your wonderful plug for my Bad Commercial Generator...and then I noticed you've even linked to my site.
Thanks very much!
Dan O
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