The Production Room was founded in 1995 as one of the first full time digital commercial recording facilties on the central coast of California. We started with 4 stereo tracks, 16 mb of ram and a 250 mb hard drive. A lot has happened since then. Today we're focusing on ways to serve clients who are creating web based media content. This includes strategic planning to integrate the benefits of traditional media, web design and IT solutions into new programs produced especially for on-line consumers. Join in the conversation. Throw rocks at glass houses. Share your vision of the future. This is the most progressive time in the media arts since Johannes Gutenburg invented movable type!

Friday, October 30, 2009

Tomatillos on PEI? Yes You CAN

(This post also appears on the Dunn Creek Farm Blog. We use this blog and our podcast series to promote our farm business and interact with our customers.)

CLICK - HEAR TODAYS PODCAST!

Please enjoy this recipe for authentic Mexican Salsa Verde!

Jane Dunphy prompted this post because she grew tomatillos in her PEI garden this year and has been searching for information about how to use them. Turns out you can freeze them or can them and of course, they make wonderful salsa verde, one of the most popular condiments in Mexico. But all of the ingredients can be grown and used in PEI!

You can simmer your salsa verde with pork to make chile verde or you can bake chicken, shred the meat, cover it with salsa verde and serve with beans and rice. Salsa verde It's spicy but not too hot and the tangy fresh flavor is a delicious change of pace.

Please enjoy!





Ingredients
  • 3 pounds tomatillos, husked, rinsed
  • 2 large jalapeƱo chiles, stems removed
  • 5 small garlic cloves, peeled
  • 1 1/2 teaspoons ground cumin
  • 1 1/2 bunches fresh cilantro, thick bottom stems trimmed
  • 1 1/2 tablespoons vegetable oil
  • 1 1/2 teaspoons salt
Preparation

Mix first 2 ingredients in large saucepan. Cover with water. Bring to boil. Reduce heat; simmer until soft, about 15 minutes. Remove from heat; let stand 15 minutes. Drain.

Coarsely chop tomatillo mixture, garlic, and cumin in processor using on/off turns. Add next ingredients; blend until herbs are chopped and salsa is chunky.

Heat oil in heavy large saucepan over medium heat. Add salsa and simmer until slightly thickened and reduced to 4 cups, about 10 minutes. Stir in salt.

NOTES: This is a recipe from the web that most closely resembles Monica's description and technique with measures to help you.

You can add other herbs (mint, etc) and lime juice is a common addition too.

Tuesday, October 27, 2009

Entertainment Based Marketing

New Elements, New Strategies in New Media

Prod Room produces a radio campaign based on a podcast.




John created the "True Car Stories" concept for Ayers Automotive Repairs several years ago. But sounding "true" with voice actors reading testimonials in a studio was challenging.

A summer road trip and a podcast series changed that. The Production Room hit the road and captured true car stories as they happened. And John demonstrated how easy it is to add reality to a marketing campaign that isn't tied to a studio location or the printed word.

Here are 3 of the radio spots currently running in Santa Barbara:

Ayers Road Trip Radio 01
Ayers Road Trip Radio 02
Ayers Road Trip Radio 03

Contact John Quimby:
record@prodroom.com

Friday, September 25, 2009

A Time for Sponsored Podcasts

A few years ago I had the idea that a radio series could be produced and commercially sponsored by local clients who need to establish a local brand. I started with my own interest in local history which led me to Barbara Tompkins, widow of one of Santa Barbara's most popular historians and the creator of a long running radio series. It was Mrs. Tompkins herself who reviewed the first scripts and gave her input direction on the project. The demo programs were also reviewed by the Santa Barbara Trust for Historic Preservation.

I have adapted material originally presented by Walker Tompkins and others into an entertaining and condensed format that can be easily produced and distributed. The result is "A Time In Santa Barbara", a two minute long audio program that includes a :30 sponsor break.

Though originally conceived as a radio program to fill dead network breaks with local, sponsored content, this feature is also suitable as web content. And while the program was created to strengthen a local institution (in this case a bank) It could be easily structured to promote interests such as a hotel, a conference center, a winery or even the County of Santa Barbara itself. Because every effort is made to present information that is factual and historically accurate, these stories can also be used to illustrate California History in local schools.

I invite you to listen to the demo tracks linked below and enjoy these true stories about Santa Barbara County. If you are interested in knowing more about A Time in Santa Barbara, please contact me at The Production Room (805) 563-0346 or email: 2prodroom@gmail.com

Click the links below to hear, "A Time In Santa Barbara" DEMO TRACKS

1) Tecolote Tunnel

2) Pearl Chase

3) El Capitan

Saturday, May 16, 2009

Production Room Service Update

Greetings from Prodroom North. I'm in Prince Edward Island, Canada and the good news is that the studio here is all ready to continue production work for our clients.

Even more good news is that high speed wireless is now online here so sending and receiving media files is as fast and easy as it is at the Studio in SB.

I've also hired some help in Santa Barbara to continue providing studio services there, so our ISDN business will continue to be available and supported on demand. Booking service is as easy as sending an email to me: 2prodroom@gmail.com

Or you can call the Production Room at the local nimber: (805) 455-5134 and it will forward to my mobile phone here. And since the studio here in Canada is no longer using dialup, you can call the studio directly at (902) 962-3755. If I'm not in, please leave a message.

I have a fully equipped room here for voice tracking, editing, mixing and delivery of finished audio. The studio features some benefits we don't have yet in SB. We have a really sweet focusrite mic pre-amp which tracks audio to directly to a digital input on the computer for a very clean signal. It sounds great! I'm using our very nice Microtech Gefell microphone for voice recording and I also have the same complete music and sound effect library we use in SB.

I've brought our production archive here too, so we can update exisiting production for you from this location and deliver revised production to you.

Basically, anything I can do in Santa Barbara, I can do here - at the same level of professional quality you expect.

Email is the same as always, and is probably the best way to reach me. Keep in mind that I'm four hours ahead of Santa Barbara, which often helps me deliver completed production faster. And since I'm able to finish and deliver production while the west coast is still asleep, it's likely that your finshed production will be on your desktop when you arrive at work the next day.

I am continuing production on our new weekly podcast series for the Homecast Show, a daily podcast from Los Angeles. And I'll be working on new projects for the 5 Minute Media Manager on this page.

For more about our location this summer, please visit: http://www.dunncreekfarm.blogspot.com

Thanks!

Wednesday, May 6, 2009

On the road to Canada

For continuing pictures and stories from our road trip please visit:
http://www.dunncreekfarm.blogspot.com

Sunday, May 3, 2009

On Route 66 from Albuquerque NM to El Reno OK

Please follow our trip with more picture from the road at:

http://dunncreekfarm.blogspot.com

Thanks!

The Production Room is happy to help you with your projects and studio services while I'm on the road.

Saturday, May 2, 2009

Day Two - We Turn Left at Albuquerque

Saturday, May 2

We started off this morning from Scottsdale Arizona. My brother in law, Tom Frazier and I, checked that all systems were go for the road.

Then we were off and running toward Albuquerque. North from Scottsdale to Flagstaff, Winslow, Gallup and into New Mexico. We detoured onto the old Route 66 at sunset for the run to town. We had planned to go all the way to Tucumcari but we just couldn't push that far today. We did have some fun though...

We Stopped around mid-day on the Yavapai Apache Reservation to visit the ancient cliff dwellings.












Then we detoured off the I-40 to Winslow on the old Route 66...


We're stopped in Moriarty New Mexico. It's late. I'm pooped. We have another long day tomorrow.